Film Poster Analysis

For our auxiliary task we need to produce a poster promoting our film. Here are a few examples of recent film posters of where we could learn from when producing our poster. Marketing in the film industry is incredibly important, although these are feature length films and ours is only a short film the principle and technique when creating it should be the same. It all comes down to the proximity's of the text and images shown on the poster, the chosen writing, the chosen pictures, the line to sum up the films narrative and finally the names included on the poster. These are all important when considering our poster because if our film was to really go on sale we would need to produce sufficient marketing tools and one of the most important is the poster.

This poster here uses two extremely iconic faces of Hollywood; Johnny Depp and Angelia Jolie. The creator has pointed this out explicitly and boldly as it is a unique selling point. It shows the genre, of which is incredibly important as the audience need to know if it will appeal to them. It shows this through the line saying ' the perfect trip, the perfect trap' connotating its a action thriller. The picture of the boat also hints to the idea that its a fast pace film with a lot of action.

This film poster, although not the same film genre as ours, straight away gets the genre across, with its choice of dark lighting and colours it shows its possibly a dark thriller or a horror; connoted by the red writing at the bottom which links to meanings such as danger or blood. This poster uses a photoshop edit to potentially communicate that they are running away from a memory as this image is inside his head, although I cannot be completely sure. The name 'Russel Crowe' Is also an extremely recognised name.

The Notebook, which has aspects of our genre, has taken an artistic picture to use as the main picture. The pale colours suggest its a love story as does the picture of the couple and therefore straight away connotes that the audience is of a female demograph. No particular names are in bold, although many famous actors and actresses appear in this film it is not the unique selling point. This would be similar to our poster as we have no famous actors within our film.